Trade Show - Exhibitions
The most Frequently Asked Questions to date.

1. What are Trade Show Tips?

2. How to do a Trade Show or Exhibition?

3. How to Market or Promote Your Trade Show or Exhibition?

4. How much planning goes into a show? And, how do I do it?

5. Sales Leads. Are they important and how do I get them?

6. How can home-based businesses compete with larger companies?

7. You mention in-house events a lot. Why?

8. Will Trade Show Secrets and Trade Show Tips really help me, my career, and my business?

1. What are Trade Show Tips?
   While Trade Show Secrets is exceptionally complete, there are always things we observe at trade shows that intrigue us enough to try them ourselves. 
   If they work, they become a tip. Then, the tips are entered into the next edition of the book. And, as always, all new editions are offered free to current subscribers of the book. 
   So, you are always as up to date as we are.

2. How to do a trade show or exhibition?
   Let me explain it this way. Stop thinking of this marketing channel as an activity with hoped for results.
   Start thinking about your show as a separate business of your business. And, as a business, it must produce a profit or it is not a viable business. The great thing is that all trade shows, exhibitions, and in-house events are among your most profitable businesses ... if you do them right. 
   Doing them right is what Trade Show Secrets is all about.

3. How to Market or Promote your trade show, exhibition, or in-house event?
   The first understanding is do not just let the show organizers do the promotion. You must be in total charge of your own destiny. Whatever spill over you get from the show, terrific. But, it is not ever enough.
   First. As I have fully explained throughout the book, don't just be another exhibitor. Become a marquis player. That gives you added punch and opportunity within the organizer's marketing pieces and effort.
   Second. And, again throughout the book and in Trade Show Tips, I give you over sixty marketing / promotion channels for you to choose from. The most effective marketing and promotion cost nothing.! 

4. How much Planning goes into a show? And, how do I do it.
   The quality of your plan will determine directly the quality of your show performance. And, the quality of your show performance in conjunction with that part of your plan that deals with what you do immediately after the show will determine 100% every nickel you do or do not make from this show.
   Because this section is so critically important to your success, it is the largest section of the book. Any short cut here, will kill off any chance at success.  

5. Sales Leads? Are they important and how do I get them?
   For the vast majority of us, there are five reasons or five outcomes why we attend a trade show, exhibition, or hold our own in-house events. Leads are one of them.
   However, since most leads are little more than useless information sheets with nothing of the trigger mechanisms that caused the quality of the lead, we gave you a version of our professional sales leads in the book. 
   High quality leads are crucial to new business. 
   At a trade show, if you do it right, you can generate more highest quality leads in just one day than in a whole year of any and all other forms of prospective combined. And, you will do it at a fraction of the cost!
   I walk you through the entire process throughout the book. 

6. Can Home-based businesses compete with larger companies at a trade show.
   That's a good question. 
   Large and small businesses can and should compliment each other, especially at a show. Oftentimes, several small businesses will team up at a show to move traffic amongst themselves. This technique causes the visitor to stay focused on specific venues often ignoring your competitors. I have raised this issue throughout the book because it is one of our major traffic generation techniques. And, remember: Ours is predominantly a home-based business.

7. You mention in-house events a lot. Why?
   Just as trade shows and exhibitions are a non-invasive way to reach a large number of people with the largest part of your message, moving those people from the show to your own event or just inviting prospects and clients and their friends to your in-house event accomplishes your show objectives. 
   The point is, however, it is your one chance to make that great first impression. So, as we have explained throughout the book, do it right. 
   If you do it right, with all the techniques in the book, you will have an increasing amount of traffic month after month, show after show. 

8. Will Trade Show Secrets and Trade Show Tips really help me, my career, and my business?
   Yes.
   Lucy and I are CEO of our own businesses where each and every dollar spent is monitored for a specific rate of return. 
   Further, as senior VP of several other businesses over the years, I have watched the worst abuses of company resources ever imagined. In each and every such business, I turned huge losses and non-accountability into huge profits and wondrous new opportunities. It is in that spirit and with that approach that we created Trade Show Secrets and Trade Show Tips. You will definitely learn the best of the best techniques available to anyone anywhere.

Do you have a question that you feel we can help you? 
Contact