Ottawa, Ontario, August 11, 2003.
A whole new spin on the same old same old
trade show, exhibition, in-house event, and even the lowly flea market.
The old ways just don’t work… if they ever did. And,
thinking that just because you’re a great person means you’ll be terrific
behind the booth has been adequately proven wrong.
From the very first paragraph, Trade Show Secrets readers are
treated to a totally new and fresh approach to trade shows, exhibitions, and
even in-house presentations.
Readers and authors work high intensity action plans to
achieve never before-heard-of short term and long term results. In fact,
conversion ratios are included as a highly suggested guideline.
Trade Show Secrets is all about redefining Results and the
step-by-step process necessary to achieve them. Nothing is left out.
"Using Trade Show
Secrets, we signed up more people in just one day than we did all of last
year." HBA
What’s really great about the internet, and therefore unique
to this book, is that not only can we work through live links throughout the
eBook, but we can also keep it and our readers as up-to-date as tomorrow morning
from these self-same resources.
"We have also
included professional quality sales lead sheets for far better sales conversion
rates, the Trade Show step-by-step Action Plan, and Trade Show Tips a monthly
techniques and update pro quality training letter." John W David
Just before our readers put the text to bed, we cranked up the
volume with yet another action plan that ensures that everybody involved in the
show assumes accountability and responsibility for those results. Then done,
dramatic results are as automatic as breathing.
In summary, Trade Show Secrets is a child of the web. And, its
interactive use of live links along with unique processes to produce the most
desired results makes it a dominant trade show and exhibition learning resource
in constant update and growth.
For immediate accessibility and information, visit our web
site at http://trade-show-secrets.com
Feel free to Contact:
John W David
Trade Show Secrets
613 821 0313
http://trade-show-secrets.com
Internet:
About Trade Show Secrets:
Was born out of the upset and often anger of massive
expenses and losses trade show after trade show to where we needed to create and
apply a process that would convert each and every dollar spent into at least
3.5/1 rate of return. Most companies convert at less than 20% on the dollar. Can
3.5/1 be done? Yes! But, it doesn’t happen by accident.
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